Privacy Policy

PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time in order to accommodate changes in our products, services or processes, changes in technology, legal developments or for any other reason. Accordingly, you should note the date this Privacy Policy was last updated and review any changes since the last version you reviewed. If at any time you do not agree with this Privacy Policy, please do not provide us with Personal Information or use our Site.

PERSONAL INFORMATION

Personal information is any information that refers to an individual and is recorded in any form and includes such things as age, income, date of birth, e-mail and mailing addresses, telephone numbers, financial information, credit and debit card information, as well as demographic information, preferences, settings and order history (collectively, “Personal Information”).

Personal Information does not include aggregate information (i.e., information that is anonymous or used in a collective manner, where no single person can be identified).

PURPOSES FOR COLLECTION OF PERSONAL INFORMATION

We use Personal Information in an effort to improve your shopping experience, to communicate with you about our products, to process your job applications, to administer promotions or contests, to protect you and us from error and fraud, to process your submissions, to keep track of transactions and to comply with legal and governmental requirements. We may also use Personal Information to make offers to you, to help us target specific products to you, and to help us develop and improve our Site and tailor it to your interests. Finally, we may use Personal Information to conduct surveys and analyses for research, statistical and product design and development purposes, or to achieve any other purposes as may be permitted by law from time to time.

COLLECTION OF PERSONAL INFORMATION

We collect information from you when you visit our Site, sign up for an account on our Site, create a Wishlist, make a purchase or place an order, sign up to receive our marketing emails, respond to a survey, fill out a form, contact us, enter contests or other promotional opportunities, make inquiries, as well as other lawful means. We may also collect your Personal Information from third parties to whom you have provided same, such as financial institutions and social networking websites or applications.

The collection of Personal Information will be limited to what is necessary for the purposes identified in this Privacy Policy.

USE OF PERSONAL INFORMATION

The Personal Information we collect from you may be used in any of the following ways:

• to personalize your experience on our Site: your information helps us to better respond to your individual needs;
• to improve our Site: we continually strive to improve our Site offerings based on the information and feedback we receive from visitors like you;
• to improve customer service: Personal Information helps us to more effectively respond to customer service requests and support needs;
• to process transactions;
• to administer contests, promotions, surveys or other Site features including recruitment and employment matters
• to send periodic marketing emails (you can unsubscribe any time by following the instructions under “Your Choices” below);
• to create aggregate information; and
• as otherwise described in this Privacy Policy.

Except as permitted by law, Personal Information will be retained only as long as necessary for these purposes and Personal Information will not be used or disclosed for purposes other than those for which it was collected.

DISCLOSURE OF PERSONAL INFORMATION

We do not sell, trade, or otherwise, share or transfer your Personal Information to third parties. However, aggregate information may be provided to third parties for marketing, advertising, or other purposes.

We may contract with third-party service providers to assist us in operating our Site, conducting our business, better understanding our Site visitors or otherwise provide services to Site visitors, including performing such functions as fulfilling orders, delivering packages, processing credit card payments or providing customer service. These third-party service providers are not permitted to use the Personal Information except for the purposes described in this Privacy Policy.

When we use third-party service providers, contractual provisions and other safeguards are used to ensure compliance by such third-party service providers with this Privacy Policy and all applicable privacy laws. Contractual provisions and other safeguards are also used to ensure that, where your Personal Information is transferred, processed or stored outside Canada, it is given protection similar to the protection set forth in this Privacy Policy. You agree that persons or entities outside of Canada to which Personal Information is transferred may be required to disclose your Personal Information to governmental authorities, courts or law enforcement or regulatory agencies, pursuant to the laws of their jurisdiction.

We may disclose Personal Information when we believe release is required to comply with the law, enforce our Site policies, or protect the rights, property, or safety of our company or others.

We will remain responsible at all times for Personal Information under its control.

PROTECTING PERSONAL INFORMATION

Our company protects Personal Information by implementing a variety of security safeguards appropriate to the sensitivity of the information, including through the use of the following measures: physical security measures, such as appropriate disposal of Personal Information; electronic security measures, such as password protection and firewalls; and organizational processes such as limiting access to Personal Information to a selected group of persons on a “need to know” basis.

No verbal or written disclosure of Personal Information or transmission of data containing Personal Information over the internet is guaranteed to be completely secure. It may be possible for third parties to overhear, see, intercept or access private communications or transmissions unlawfully. While we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us in person or over the internet. Any such transmission is done at your own risk.

We cannot be responsible for any Personal Information that you share publicly or post on our message boards, chat rooms or by way of other submissions to the public spaces of our stores or Site. These are public areas and may be accessed, consulted or viewed by anyone.

ACCURACY OF PERSONAL INFORMATION

We will keep your Personal Information as accurate, complete and up-to-date as necessary for the purposes for which it is to be used. You may request access to your Personal Information in order to review and amend the information, as appropriate. You have the right to challenge the accuracy and completeness of your Personal Information. In circumstances where your Personal Information has been provided by a third party, we will refer you to that party.

To access your Personal Information, refer to the Contact Us section below.

LINKS

Our Site may contain links to websites other than our own. Those websites may have their own privacy policy, or no privacy policy at all. We are not responsible for those websites, and we provide these links solely for the convenience of visitors like you. These other websites may send their own cookies to you and may collect Personal Information and use it in a way inconsistent with this Privacy Policy. We encourage you to review the privacy policies and terms and conditions of use of any third-party websites or services before providing any of them with any of your Personal Information. Our company does not control the content that appears on third-party websites and does not endorse or recommend such websites or their products or services. Accordingly, we do not take any responsibility for their content.

ASSIGNMENT

You consent to the transfer of your Personal Information to any third party that acquires all or substantially all of our business or its online commerce operations.

COOKIES

Cookies are small text files which embed themselves on your hard drive from some of the Site’s pages. Cookies are harmless in the sense that they cannot extract any information from your hard drive, over which you have complete control. We use cookies to determine Site traffic, convey useful information about your interests, and to personalize any future visits you make to the Site. Cookies do not systematically provide us with any Personal Information about you, and you can opt to stop receiving cookies at any time by modifying your internet browser’s configuration.

PIXELS

We also use tracking pixels, which are small strings of code that are placed in a website page or in an e-mail message. When you visit a particular website, pixels notify us of your visit. Since pixels are used in combination with cookies, if you disable cookies as described above, then pixels will only detect an anonymous Site visit. When used in an e-mail, pixels enable us to know whether you have received the e-mail.

YOUR CHOICES

You can withdraw your consent to receive marketing emails from us anytime by clicking on the “unsubscribe” link at the bottom of any of our marketing emails and following the unsubscribe instructions. You can also opt-out by contacting us as set out under the “Contact Us” section below. Please note that you may continue to receive certain transactional or account-related email communications from us.

CHILDREN

We encourage parents and guardians to supervise their children’s use of the internet, including our Site.

We do not knowingly collect any Personal Information from children under the age of 13. Children under the age of 13 should not use this Site or provide us with any Personal Information without the consent and supervision of their authorized guardian.